Yogurtland Review

Yogurtland – Is a frozen yogurt shop located in the Montgomery Ward plaza in Fort Worth, TX. This yogurt shop is in a prime location on the Westside of Fort Worth which is a fast growing part of the city. Yogurtland offered a variety of yogurt flavors with many different toppings for just $.30 per oz. This location welcomed a variety of customers while I was there from college students, mothers and their children to working men and women.  I recently visited this location in mid afternoon during the week where I spent just about an hour.

            Yogurtland provided great up to date music, a very modern décor, clean lines and stainless steel. The space was free of clutter and very clean. The colors include green, and yellow with a splash of pink, these colors complimented one another well.  The lighting was good; it had resisted lighting, and hanging fixtures over the condiment bar which provided a well lit area. The yogurt flavors and the condiments were labeled very clearly. Displays and advertising were minimal in the front windows which did not seem to be very inviting for passing customers. 

            The space was longer then it was wide leaving limited space to move freely. One thing that I defiantly felt could be improved is when the shop is busy the line would run from the front door to the back then back and up to the yogurt flavors which would cause customers sitting at the tables to have limited space and be surrounded by the customers in line. There was also a glass divider between the yogurt dispensers and where the line would be, this was good to separate the space and help customers understand the direction of flow but is also limited the space for the amount of customers to get their yogurt and to sample the flavors.

            Yogurtland staff lacked customer service. Customers of this location seemed to be happy with the variety of flavors and condiments.             

            There was limited furniture inside, four stainless steel tables and chairs but there were a few other tables just outside the doors. I would assume that the limited seating and indoor space is also just a part of what frozen yogurt is about, many customers came and went with their yogurt and I will assume that weather permitting the outside patio would be a great location to enjoy yogurt.

            Yogurtland is in a great location and provides a great tasty variety of frozen yogurt.